In the good old days of legal practice, effective marketing meant being good at your job, and once in a while taking clients out for long, expensive and boozy lunches. That, at least, is what a senior partner at an international law firm once told me. Those days, if not entirely mythical, are long gone. In this post I'm going to look at the nexus between internet marketing and legal services. I'll consider how the peculiar features of legal businesses affect the marketing of legal services online.