Partnerships are an important part of many website marketing strategies, particularly content-based partnerships. Through such partnerships, a website operator can access the anonymous traffic, registered users and marketing lists of others. Just as important, an operator can gain access to original and relevant content for his or her own audience.
Cloud services reseller agreements seem to be in vogue. Enquiries about agreements for the resale of software-as-a-service systems keep cropping up in my inbox, and I've taken on several instructions in the past few weeks. Software vendors have long relied upon resellers to market and sell traditional software licences. Quite naturally, the reseller model is being extended to cloud services. But the legal issues – and the contract models - can be quite different. There are three different approaches that I have come across, and another one that I haven't seen in the wild, but that should work in the right circumstances.
In the good old days of legal practice, effective marketing meant being good at your job, and once in a while taking clients out for long, expensive and boozy lunches. That, at least, is what a senior partner at an international law firm once told me. Those days, if not entirely mythical, are long gone. In this post I'm going to look at the nexus between internet marketing and legal services. I'll consider how the peculiar features of legal businesses affect the marketing of legal services online.