Marketing Law Archives - SEQ Legal

Partnerships are an important part of many website marketing strategies, particularly content-based partnerships. Through such partnerships, a website operator can access the anonymous traffic, registered users and marketing lists of others. Just as important, an operator can gain access to original and relevant content for his or her own audience. In many cases, partnerships are […]

Success or failure in the search engine results pages (SERPs) can make or break a business.  With serious money at stake, all SEO consultants and agencies need to be conscious of the legal risks that their work entails. One of the most important ways of managing those risks is through the use of a good […]

The laws of England and Wales on prize competitions can seem labyrinthine.  But for most prize competitions, the route through is reasonably straightforward. There are three main stages.  First, design the competition in such a way that it isn’t in danger of becoming expensively ensnared in the gambling law regime.  Second, mark those areas of […]

Google’s prohibits paid links that pass PageRank:  “Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.” Google acknowledges that advertising links are a hugely important part of the online economy, but recommends that such links be structured in such a […]

Product descriptions and photographs are among the more important aspects of a typical online sales strategy.  Descriptions should be clear, informative and fresh; photos should be properly exposed and focused, and large enough enough to show off the products to best effect.  But also, descriptions and photos must be legal. This article – part 3 […]

Given the profile of the London 2012 Olympic and Paralympic Games, there will be a real temptation for businesses of all types to attempt to associate themselves with such a huge event. But beware – all that glitters may not be gold for businesses falling foul of any of the myriad of legislation surrounding the […]

This article highlights some of the key features of the law governing the use of email for marketing purposes.  It considers only the position under English law. Although much of the UK legislation relating to email marketing is EU-inspired, the laws across the EU are not properly harmonized. The position under US law is also […]

When you search the internet using Google, you get two types of results: “organic” results determined by the Google algorithm to be relevant to your query, and paid advertisements. The paid advertisements appear where an advertiser has bid on keywords relating to the search terms – i.e. has agreed to pay Google in respect of […]